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Establish a comprehensive marketing management platform, service system, report analysis system, closed-loop cost control system, etc
On November 6, 2014, Whirlpool Corporation acquired Hefei Sanyo to establish Whirlpool Corporation (China) Co., Ltd. The company has four major brands under its umbrella: Whirlpool, Sanyo, Dido, and Rongshida. Its business covers more than 40 countries and regions worldwide, covering white goods such as refrigerators and washing machines, as well as product lines for kitchen appliances and household appliances. Since its establishment, Whirlpool Corporation China has been developing steadily, and the popularity and market share of Whirlpool Corporation brand in China have also been rising steadily. Through integration, layout, and improvement, integration with global resources has been completed in multiple aspects such as culture, technology, products, manufacturing, marketing, and management. Whirlpool Corporation Global R&D Center and China Headquarters have been officially opened in Hefei, Anhui Province on May 24, 2018. After Whirlpool Corporation Hefei Intelligent Factory was put into operation in November 2017, Whirlpool Corporation's development in China has been supported by an innovative platform integrating Industry 4.0 Intelligent Factory, Global R&D Center and China Headquarters. It has entered the era of "troika" drive, and comprehensively opened a new prelude to rapid development.