How should enterprises respond to digital transformation? Enterprises in different industries have different focuses, and connecting upstream and downstream information data on internet platforms is a way to improve management efficiency.
On December 18, at the "2020 China Enterprise Digital Summit" held by SiE Information (300687. SZ), many insiders, including Zhang Chengkang, chairman of SiE Information, and Li Peigen, academician of the CAE Member, expounded their views on enterprise digital transformation.
In an interview with media including First Financial, Zhang Chengkang stated that in terms of digital transformation, the focus of different industries may vary, and enterprise management needs to be targeted.
For fast-moving consumer goods enterprises, the core is how to quickly sell things out, "Zhang Chengkang analyzed. The data-driven transformation of sales is particularly important, especially in the context of new media development, which should be prioritized over manufacturing; Relatively speaking, for example, sock manufacturing enterprises, manufacturing requirements are particularly high. To become industry leaders, manufacturing capabilities are the core competencies of such enterprises, and digital management in this area is even more important.
From the consumer internet to the industrial internet, the form is completely different. The consumer internet is a binary law, which may be in a certain large scenario, such as Taobao and JD.com, where they can occupy the e-commerce market, while Pinduoduo is a new business model. From the perspective of industrial internet, the differences between industries are particularly significant, "said Zhang Chengkang.
Previously, according to statistics, it took many companies 3 months for market information to be fed back to the R&D process department. "Zhang Chengkang believes that this will greatly delay targeted decision-making, and in fact, this problem can be solved through information technology.
In the opinion of Li Bacon, an academician of the CAE Member, scenario driven focuses on bringing good experience to customers, and it is precisely the development of networking technology that enables enterprises to better focus on customers. Essentially, this is a shift in the industrial model of enterprises from being product centric to user centric. On the one hand, it promotes the shift of the manufacturing industry from large-scale assembly line production to customized scale production. At the same time, achieve the transformation of industrial form from production-oriented manufacturing to service-oriented manufacturing throughout the entire lifecycle.
What are the benefits of connecting? "Li Peigen gave an example, for example, for a certain beer company, using an industrial internet platform to connect upstream and downstream enterprises such as hops, barley, wheat, supermarkets, catering, etc. through the internet platform, beer companies can understand various aspects of the situation, and their suppliers and customers can have a comprehensive understanding. For home furnishings enterprises, if home appliances and home furnishings are integrated to a certain extent, it can achieve a win-win situation for both parties.
SiE Information achieved a revenue of 959 million yuan in the first three quarters, a year-on-year increase of 26.26%; The net profit attributable to shareholders of the listed company was 110 million yuan, a year-on-year increase of 111.66%. From a product perspective, SiE Information includes four businesses: pan ERP, intelligent manufacturing, agency distribution, and software maintenance services. Among them, pan ERP and intelligent manufacturing are the core businesses of the company.
